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CALENDAR LISTING
PACIFIC DESIGN CENTER WINTER/SPRING 2007 EXHIBITION LISTING

APA Personal Ads
Suite B219
On view January 15 – February 16

Showcasing an outstanding range of commissioned and fine art images, this juried show bridges the gap between the commercial and fine art worlds, connecting art and commerce in a unique and significant way. From hundreds of submissions by professional commercial and fine art photographers from North America, Europe and Latin America, fifty images were selected for this exhibition, of which six were selected for Judges Choice Awards.

Mood Space
B275
On view February 12 – April 6

What does a home, a night-club or a spa have in common? Mood. They are all spaces imbued with intention and purpose.Imagine custom designing a mood - giving clients a finely tuned ambience. Imagine a space with "Visual
Narrative".MOODSPACE is a proprietary combination of design, art and technology that allows you to create mood-enhancing ambience. From modular pieces to entire walls, MOODSPACE instills a wide-ranging set of emotions. A breakthrough technology by award-winning artist/designer Arjuna Noor, MOODSPACE combines
cutting edge lighting with visual art and design.

Some Assembly Required
1st Floor Blue Building
On view February 25 - May 13

Many architects and home-buyers have united in support of a variety of modern modular dwellings that refute the commonly accepted image of "prefab" homes as cheap, cookie-cutter structures. This exhibition will present various
approaches to prefab—homes that are built by the owner out of a kit with an instruction manual, such as Rocio Romero’s LVL House, to those that are delivered fully assembled, like the diminutive one-room version of Alchemy Architect's weeHouse. The exhibition will also include Turbence House by Steven Holl; Black Barn, a pitched-roof, modern adaptation of a Viking longhouse designed and produced by Pinc House of Sweden; and the playful Lazor Flatpak by Lazor of Office of Minneapolis. These homes share an economical and ecological approach to living and building, just as the owners approach their lifestyles. Prefab home-owners often desires more flexible living spaces, an expeditious building process, and quality construction materials. More and more are finding that prefab structures
effectively and efficiently satisfy the conditions that make the dream of owning a modern home a reality. This exhibition is organized the Walker Art Center and curated by Andrew Blauvelt. Rebecca Morse is the coordinating curator for MOCA’s presentation of Some Assembly Required.

Chairing Styles
1st FloorGreen Building
On view March 12 – April 13

A display of original chairs, designed by The Fashion Institute of Design and Merchandising’s (FIDM) graduating Interior Design students, and coordinating gowns designed by FIDM’s graduating Fashion Design students. While the pairs of students are from different disciplines, this unique experience allows the designers to work from the same concept and fabric to create a collaborative final product
for exhibition. The diverse group of chairs and garments has individual names and themes that highlight the talents of these Interior Design and Fashion Design students.

American Institute of Architects Los Angeles. 2007 2x8: Vert exhibit
1st Floor Blue Building
On view March 20 - May 1

The 2x8 is an annual exhibition sponsored by the AIA/LA, showcasing exemplary student work from architecture and design institutions throughout California. Celebrating the unequaled diversity in pedagogical directions, each of the participating academic programs selects two projects that exemplify its core vision. Through this important exhibition, the AIA/LA hopes to forge an invaluable
link between this emerging talent and the professional world, giving rise to significant collaborations and alliances vital to the improvement of our built environment.

2007 Stars of Design Showcase
2nd Floor, Green Building
On view March 26 – April 20

Pacific Design Center showcases the 2007 Stars of Design Honorees, chosen by the industry’s leading editors and critics. Stroll through the grand display of this year’s award recipients in eight fields of design, including; architecture, furniture design, graphic design, urban design, interior design, photography, art and lifetime achievement.

On the Sunny Side of the Street: Polaroid Images from Los Angeles
Suite B222
On view March 26 – March 30

On the Sunny Side of the Street: Polaroid Images from Los Angeles highlights the recent work of photographer Jim McHugh who is described by Vanity Fair as "following in the footsteps of photography giant Ansel Adams." This critically acclaimed exhibition offers a unique view of the city’s rapidly disappearing visual landmarks as well as those still hiding in plain sight. The work is created in partnership with the Los Angeles Conservancy as part of it’s on going program "Curating the City." All of the images in this show are captured on Polaroid film, a medium with a long collaborative tradition in fine art community. David A. Keeps of the Los Angeles Times calls McHugh’s photographs "A Valentine to Los Angeles." McHugh is a regular contributing photographer to Architectural Digest.

The Hyperphoto by Jean-Francois Rauzier
Suite B229
On view March 27 – April 15

The award winning Hyperphoto, created by French artist and photographer Jean-François Rauzier, is a largescale hyper-realistic image constructed by precisely assembling up to 1000+ close-ups taken with a telephoto lens achieving gigantic images with extreme precision. This perfect close-up definition of a 3 to 20-yard print can be observed from a one-foot distance. It combines true photographic and artistic creativity with up-todate technical expertise utilizing digital technology, often fooling the human eye into believing that it is a simple panoramic photograph. Looking closely, one can be submerged in a microcosm where a multitude of
details are waiting to be discovered. The Hyperphoto has been featured at New York’s ArtExpo (30-ft. print), won awards in Paris and Berlin, showcased at Photokina in Cologne, is currently featured in galleries and magazines throughout Europe and the US.

ASID/LA Green Gallery
Suite B261
On view March 28-March 30

ASID/LA’s Green Gallery will showcase sustainable design, furniture, methods and building products. Resource materials will be available from a variety of industry leaders in environmental consciousness. Materials, techniques and ideas from sustainable product manufacturers along with representatives will be on hand to answer all of your green inquiries.

Defining Elegance
5th Floor Galleria
On view March 28 – April 13

Always beautiful, always classic, always relevant- Brunschwig & Fils defines elegance. Working with leading costume designers from film and television, the company will unveil eight magnificent ballgowns during WESTWEEK 2007. The gowns, created and inspired by fabrics from its new Spring ‘07 Springboard collection as well as others from its rich archives, will demonstrate that elegance – defined on the runway or within one's home, is always in fashion and truly timeless. Following WESTWEEK the gowns will travel the country and
ultimately be auctioned at a black tie charity event at year’s end in the New York showroom of Brunschwig & Fils.

About Pacific Design Center
Award-winning Pacific Design Center is the west coast’s leading resource for the interior design trades. With more than 130 showrooms and 2,100 interior product lines, PDC sells to the design professional. The PDC also serves the needs of the
design, entertainment and arts communities by providing well-appointed public and private conference spaces for lectures, meetings, special events, screenings, exhibitions and receptions. A premier, multi-use facility, Pacific Design Center features The Museum of Contemporary Art (MOCA); two restaurants operated by world-renowned chef and restaurateur Wolfgang Puck; The SilverScreen Theater, a 380 seat state-of-the-art luxury film venue and reception facility; and Conference Center, a 200 seat facility fully equipped for conferences and public meetings.
Pacific Design Center is located at 8687 Melrose Avenue in West Hollywood, CA. For more information, call 310-657-0800 x.1 or visit www.pacificdesigncenter.com.

Contact:
Casey Cook

Director of Marketing
310-360-6409

   
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