West Hollywood, California (January 2007) – Pacific Design Center (PDC), the West Coast’s leading resource for interior design trades, presents WESTWEEK WORK/SHOP 2007: Spring Break, to take place on Wednesday, March 28 and Thursday, March 29, 2007. An internationally-recognized trade event, WESTWEEK welcomes thousands of design professionals and trade journalists each spring. PDC Student Career Day will take place on Friday, March 30, designed in partnership with ASID / Los Angeles and area design colleges and universities.

Highlighting this year’s WESTWEEK on Wednesday will be “Top Design Puts Young Talent to the Test” featuring the new Bravo TV series Top Design filmed at Pacific Design Center hosted by Elle Décor and “Designers Tell-All” hosted by Metropolitan Home. Thursday’s keynote programs will feature “Rethinking LA: 21st Century Global City or City of Missed Opportunities?” with Thom Mayne, Eric Moss, Enrique Norten and Architectural Record Editor in Chief, Robert Ivy and “Crimes of Taste”
with Mayer Rus of House & Garden. In the Conference Center, the PDC will present programs hosted by American Institute of Architects/Los Angeles, Coastal Living, The Foundation for Design Integrity, Robb Report Luxury Home and Western Interiors & Design. In addition over 80 showroom programs will be
hosted focusing on new product showcases, trends and design elements.

Wednesday, March 28th at 5:00 PM, Pacific Design Center will present the 13th annual Stars of Design Awards. This prestigious honor recognizes eight Southern California design professionals that have made a significant contribution in their respective areas of design and design related fields chosen by the industry’s leading editors and critics. This year’s honorees include:

• Interior Design - Ruthie Sommers
• Architecture - Tichenor & Thorp Architects, Inc.
• Product Design - Robert Kuo
• Photography - Mary E. Nichols
• Graphic Design - Persimmon Design
• Urban Design - Moore Ruble Yudell Architects & Planning
• Art - Charles Ray
• Lifetime Achievement - Cesar Pelli, FAIA

Pacific Design Center will showcase nine exhibits during WESTWEEK 2007. MOCA Pacific Design Center (The Museum of Contemporary Art) will feature Some Assembly Required which presents various approaches to prefab-homes built by the owner out of a kit. The Hyperphoto by Jean-Francois Rauzier is a large-scale hyper-realistic image constructed by precisely assembling up to 1000+ close-ups taken with a telephoto lens achieving gigantic images with extreme precision. Renowned photographer Jim McHugh presents On the Sunny Side of the Street: Polaroid Images from Los Angeles which offers a unique view of the city’s rapidly disappearing visual landmarks as well as those still hiding in plain sight. ASID / Los
Angeles’ Green Gallery will focus on sustainable design and building products. Chairing Styles by The Fashion Institute of Design and Merchandising features original chairs and coordinating gowns designed by interior design and fashion students. A breakthrough technology by award-winning artist/designer
Arjuna Noor, MOODSPACE combines cutting edge lighting with visual art and design. Defining Luxury is an exhibition of eight contemporary ball gowns from the atelier of Brunschwig & Fils. The 2x8: Vert is an annual exhibition sponsored by the AIA/LA, showcasing exemplary student work from architecture and design institutions throughout California.

More information on WESTWEEK 2007 and Pacific Design Center is available on the WESTWEEK Hotline at 310-360-6419. To view a complete schedule of events visit www.pacificdesigncenter.com.

About Pacific Design Center

Award-winning Pacific Design Center is the west coast’s leading resource for the interior design trades.  With more than 130 showrooms and 2,100 interior product lines, PDC sells to the design professional.  The PDC also serves the needs of the design, entertainment and arts communities by providing well-appointed public and private conference spaces for lectures, meetings, special events, screenings, exhibitions and receptions.  A premier, multi-use facility, Pacific Design Center features The Museum of Contemporary Art (MOCA); two restaurants operated by world-renowned chef and restaurateur Wolfgang Puck; The SilverScreen Theater, a 380 seat state-of-the-art luxury film venue and reception facility; and Conference Center, a 200 seat facility fully equipped for conferences and public meetings.

Pacific Design Center is located at 8687 Melrose Avenue in West Hollywood, CA.  For more information, call 310-657-0800 x.1 or visit www.pacificdesigncenter.com.